It has now been more than three years since my mother, Marit, lost her battle with cancer. While I will never truly get over losing her, I have gradually come to terms with her passing. Now, I want to honour her memory by supporting the global fight against cancer.

In support of Norway’s largest cancer charity, Kreftforeningen, my goal is simple: between now and the IRONMAN World Championship in Kona, I want to raise 1 million NOK (around €90,000), and I would love your help.

Alongside supporting the fight against cancer, every donation will also give you the chance to win one of several truly unique prizes, generously provided by some of my partners.

Here’s how it works:

For every 100 NOK (equal to €9 or $10.5) you donate you will receive one entry into the prize draw. A donation of 200 NOK will receive two entries, 300 NOK will receive three entries, and so on. The draw will take place after Kona.

Prizes include:

- My customised, one-of-one 2026 Giant Trinity TT bike, raced by me at Kona

- My customised and signed 2026 Surpas race suit, worn by me at Kona

- Three winners each receive €1,000 in On store credit, redeemable online worldwide

- Three winners each receive the Deboer Fjord 5.0 (Out January 2027)

- Three winners each €1,000 in Maurten store credit

- One winner will receive €1,000 worth of Plasmaide

- 10x winners each receive a pair of 100% sunglasses

100% of the money raised through this campaign will go directly to Kreftforeningen. All costs associated with the campaign will be covered by me, my management team, and my partners.

I truly hope you will support this campaign. Together, we can help fight cancer and perhaps, one day, help bring an end to it.

* 100 NOK = $10.5 USD / €9 / £7.8

* 200 NOK = $21 USD / €18 / £15.6